Brand Identity

Whether you’re starting a new company or looking to enhance your current brand, this is the first step to attracting your target audience. A brand goes beyond a logo, it communicates your purpose and shapes your message, creating a solid foundation for long-term success.

STEP 1: ATTRACT

Attracting your Target Audience

Brand guidelines ensure consistent and cohesive brand representation across all channels, creating a memorable impression on your target audience and conveying professionalism, which increases the perceived value of your business.

STEP 1: ATTRACT

The Deliverables

  • Brand strategy is a comprehensive plan that outlines how a company aims to position itself in the market, communicate its unique value proposition, and achieve its long-term business objectives.

  • A company's brand voice reflects who they are and what they send for. Your brand voice should reflect your mission, vision, and value statements and allows for effective communication across all platforms to ensure proper messaging to a target audience.

  • Mock-up logo designs are visual representations or prototypes used to show how a logo might appear in real-world settings. We create these designs for client’s feedback and approval before the final logo is established.

  • Creation of a one-of-a-kind logo that reflects your brand's purpose, attracts your target audience, and separates you from the competition.

  • Logo variations are modified versions of your primary logo. Logo variations may include stacked, wordmark, and submark logos giving your brand flexibility for the application of your logo.

  • A color palette is a personalized combination of colors that will apply to every marketable aspect of your brand. These colors will have specific numbers and codes to ensure consistency across your brand.

  • Typography is a distinct style of text, also known as fonts, to represent your brand across all platforms to ensure brand consistency.

  • An implementation guide provides specific instructions on how to use a brand's logo consistently. It covers logo variations, colors, clear space, size, typography, and proper usage examples to ensure a unified brand identity across various applications.

STEP 2: CONVERT

Website Development

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CHERYL T., RUBY SLIPPERS HOME CARE

“Well+Defined exceeded every expectation. From the get-go, they created a project timeline and walked us through each narrative to create a new, powerful, expression of who we are. Thank you!”