Where to Put SEO Keywords?
If you’ve ever asked yourself “Where do I put SEO keywords?”, you’re not alone. It’s a common (and important) question for businesses trying to grow their online presence. Knowing where to put SEO keywords can be the difference between showing up on page one- or not showing up at all.
At Well+Defined, we help purpose-driven brands clarify their message and strengthen their digital presence, without the jargon or shortcuts. That includes building SEO strategies that feel just as intentional as the rest of your marketing.
Let’s break down the essentials so you can feel confident knowing not what keywords to use, but exactly where to put them.
Why Keyword Placement Still Matters
Search engine algorithms may be more sophisticated now, but keyword placement still plays a critical role in how pages are ranked. It’s not enough to include your focus keywords at random, you need to place them where they count.
When done well, placing SEO keywords in the right spots helps:
Search engines understand the content of your page
Potential clients find you when they search for products or services like yours
Build trust and consistency across your digital presence
A clear SEO strategy that emphasizes where to put SEO keywords ensures your marketing is intentional.
Where to Put SEO Keywords:
Here is exactly where to put SEO keywords if you want your content to rank and resonate.
Page Title
This is one of the most important places to include your keyword. It’s what shows up in search engine results and tells both search engines and users what your page is about. Make sure your keyword appears close to the beginning of the title, if possible.
2. Meta Description
While it doesn’t directly affect rankings, including your keyword in the meta description can improve click-through rates, which does impact SEO. Use it naturally in a compelling sentence that reflects what your reader will learn.
3. URL Slug
A clean, keyword-rich URL helps search engines understand your content more quickly. For example, this blog posts URL slug looks like this: wellanddefined.com/where-to-put-seo-keywords
4. H1 Header (Main Heading)
Every page should have one H1 header that includes your target keyword. This is often a blog post title or a main heading that helps search engines understand the core topic.
5. Body Text
This is where relevance and readability meet. Use your keyword naturally throughout the page, especially the first 100 words. Don’t force it, just make sure it flows with the content and reinforces your message.
6. Image Alt Text
If you’re including images, use descriptive alt text that incorporates your keyword where it fits. This helps with accessibility and give search engines more context.
7. Subheadings (H2s and H3s)
Including keywords in subheadings reinforces structure and helps guide both readers and search engines through your content. It’s a subtle but powerful SEO boost.
So if you’re wondering where to put SEO keywords, these are the essential spots to prioritize for both performance and clarity.
The Strategy Behind the Placement
Knowing where to put SEO keywords is just the start. The real value comes from using them within a strategy that aligns with your brand goals, speaks to your audience, and integrates with your broader marketing efforts.
At Well+Defined, we don’t just add keywords, we craft content that builds trust, creates connection, and gets your brand in front of the right audience. Whether you’re launching a new service or optimizing existing content, we help ensure every word works toward growth that feels intentional, not overwhelming.
When Done Right, SEO Feels Seamless
The best SEO doesn’t feel forced, it feels natural. It supports your message instead of distracting from it. With the right guidance, it becomes a tool for clarity and connection.
So the next time you’re asking, “where to put SEO keywords”, remember: it’s not just about where they go, but how they’re used to support your message and mission.
Want SEO That Supports Real Growth?
If you’re ready for SEO that’s more than just checkboxes, we’re here to help. At Well+Defined, we create strategy-driven content that helps your brand rise above the noise- with clarity, purpose, and results you can feel.
Let’s bring your brand into focus- so that your target customers can find you.